The web stopped being read by humans a long time ago.
By 2126, every page is consumed by something else first. Most sites never realized.
They keep writing for an audience that doesn't open the tab — sometimes doesn't
render the HTML.
I do the opposite. I tune sites for the machines that read them. Their dialects.
Their parsers. Their contracts. Schema. MCP. A2A. The names change every decade. The
work doesn't: make the page legible to whatever is reading it.
If a model can understand your business in ten tokens, it will recommend you.
If it can't, it won't.